UGG is a footwear brand that was founded in 1978 with a vision to create original and luxurious shoes that reflect the comfort and style of Southern Californian culture. UGG is a brand that combines design, quality and comfort, offering a range of boots, slippers, sneakers, clothing and accessories for men, women and kids who love to express their passion and style. UGG also uses premium materials, such as sheepskin, leather and textile, and innovative technologies, such as the UGG Vibram Sole, the UGG Texon Insole, and the UGG Activchill Fabric, to provide durability, comfort and performance for its products. One of its popular collections was the Classic Collection, which featured a boot with a sheepskin upper and a rubber sole that was inspired by the iconic surf culture of the 1970s. Another popular product was the Fluff Yeah Slide, which featured a slipper with a sheepskin upper and a wedge heel that provides extra cosiness and glamour for indoor and outdoor wear. A classic product that has been popular since 1978 is the Scuffette II, a slipper with a sheepskin upper and a cork-infused rubber sole that comes in various colours and sizes.