Hoka One One is a popular footwear brand known for its innovative and distinctive designs that provide maximum comfort and performance. The brand's speciality lies in its unique sole technology, which features an oversized midsole that absorbs impact and cushions the feet, making it popular among runners, hikers, and athletes. One of its popular collections was the Clifton, released in 2014, which featured a lightweight and cushioned sneaker with a breathable upper and a full ground contact outsole, and attracted customers who loved comfort and speed. Another popular product was the Bondi, released in 2011, which featured a maximalist and responsive sneaker with a plush collar and a beveled heel, and appealed to customers who valued stability and support. A classic product that has been popular since 2010 is the Mafate, a trail shoe with a lugged outsole and a protective toe cap that comes in various colours and sizes.